Theory of Tea (2024)
Introducing premium tea brand that celebrates the art of tea as an experience. Each blend is carefully curated to tell the unique stories and origins of its leaves, offering rich flavors and unmatched quality in every cup.
Mission
To transform tea drinking into an inspiring ritual by highlighting the artistry and stories behind each blend. Theory of Tea
To transform tea drinking into an inspiring ritual by highlighting the artistry and stories behind each blend. Theory of Tea
is dedicated to providing thoughtfully sourced and beautifully crafted products that resonate with tea enthusiasts around the world.
Packaging Inspiration
The packaging design draws from the charm of hand-drawn teapots in various shapes, created with rough charcoal sketches to evoke authenticity and warmth. These delicate, imperfect drawings celebrate the tradition of tea-making, adding a tactile and personal touch to the brand.
The packaging design draws from the charm of hand-drawn teapots in various shapes, created with rough charcoal sketches to evoke authenticity and warmth. These delicate, imperfect drawings celebrate the tradition of tea-making, adding a tactile and personal touch to the brand.
Visual Identity
The visual identity balances minimalism with bold expressions. It incorporates a serene palette of vanilla, lavender, orange, and soft green, with strategic use of bold tones to create contrast. Typography combines an elegant serif font paired with a bold grotesque for text and a vibrant script for accents, reinforcing the brand's personality. This dynamic yet refined combination mirrors the harmony of boldness and tranquility found in tea.
The visual identity balances minimalism with bold expressions. It incorporates a serene palette of vanilla, lavender, orange, and soft green, with strategic use of bold tones to create contrast. Typography combines an elegant serif font paired with a bold grotesque for text and a vibrant script for accents, reinforcing the brand's personality. This dynamic yet refined combination mirrors the harmony of boldness and tranquility found in tea.
Uniqueness
What sets Theory of Tea apart is its commitment to blending the timeless with the contemporary. From its carefully sourced leaves to the intricate packaging, every element invites tea lovers to savor moments of stillness and connection. The use of bold minimalism, coupled with distinctive hand-crafted elements, ensures that each product stands as a piece of art, creating
What sets Theory of Tea apart is its commitment to blending the timeless with the contemporary. From its carefully sourced leaves to the intricate packaging, every element invites tea lovers to savor moments of stillness and connection. The use of bold minimalism, coupled with distinctive hand-crafted elements, ensures that each product stands as a piece of art, creating
a memorable and premium experience.
