Still (2025)
Introducing Still, a mindful makeup brand built on the principle of “Nothing Extra.” With a focus on simplicity, sustainability, and transparency, Still offers beauty products in fully recyclable packaging, balancing clean design with environmental responsibility.
Mission
To strip beauty down to its essentials. Still exists to make makeup effortless, natural, and sustainable — proving that less can indeed be more. The brand’s mission is to deliver high-quality products without excess, creating a calm and conscious alternative in the fast-paced beauty industry.
Packaging Inspiration
Still’s packaging is designed with sustainability at its core: 95% recyclable, 5% magic. Neutral, earthy tones and minimal finishes reflect the brand’s “nothing extra” philosophy. The choice of simple, reusable, and recyclable materials redefines beauty packaging with elegance and responsibility.
Visual Identity
The identity uses muted greens, soft beige, and warm neutrals, accented by clear typography and minimal layouts. The logotype is calm yet confident, anchoring the brand’s understated aesthetic. Every element — from monochrome business cards to bold product photography — supports the promise of clean, sustainable beauty.
Uniqueness
What sets Still apart is its radical simplicity. While other beauty brands chase trends, Still embraces timelessness. By combining sustainability with modern, minimal aesthetics, the brand positions itself as both eco-conscious and stylish. Every packaging choice, illustration, and layout is designed to whisper rather than shout — allowing the product and the wearer’s own beauty to take center stage.
