NÔM (2025)
Introducing NÔM, a bold Vietnamese restaurant brand that reimagines traditional cuisine through a playful and artistic lens. Infused with humor and heart, NÔM blends authentic flavors with a spirited visual identity that delights at every touchpoint.
Mission
To celebrate Vietnamese food culture by fusing tradition with modern charm. NÔM is more than just a place to eat—it's an invitation to enjoy flavor, fun, and familiarity. Through bold design and storytelling, NÔM brings people together around honest, joyful food.
To celebrate Vietnamese food culture by fusing tradition with modern charm. NÔM is more than just a place to eat—it's an invitation to enjoy flavor, fun, and familiarity. Through bold design and storytelling, NÔM brings people together around honest, joyful food.
Packaging Inspiration
The identity draws inspiration from the streets of Hanoi and Saigon—where flavors are loud and life is louder. The hand-drawn characters, including plump cats and cheeky little boys who resemble them, add charm and storytelling to every touchpoint. These illustrations evoke a sense of warmth, playfulness, and familiarity, while also nodding to traditional Vietnamese aesthetics with a modern twist.
Visual Identity
The design language mixes soft tones like rice white and matcha green with vibrant hits of chili red. A chunky, friendly logotype anchors the brand, while hand-drawn elements and custom icons add texture and life. The typography is bold and characterful, bridging contemporary aesthetics with a hint of retro signage found in Vietnamese food stalls.
Uniqueness
What sets NÔM apart is its unapologetic playfulness. It’s not just about heritage—it’s about personality. By mixing culture with character, and tradition with a touch of mischief, NÔM builds a brand that feels familiar yet unexpected. Every illustration, color, and layout choice is designed to make you smile—and make you hungry.
