Mica Matcha (2025)
Mica Matcha is a conceptual brand identity and packaging design project created as a visual exploration of how a traditional product like matcha can be reimagined through a modern, minimal, and tech-inspired lens — while staying fun, fresh, and approachable.
The project combines clean typography, bold color contrast, and playful character-style illustrations, enhanced through high-quality 3D product visualization to bring the brand to life in a realistic yet vibrant way.
The main goal was to balance:
• Technological minimalism
• Organic product feeling
• Playful visual storytelling
• Technological minimalism
• Organic product feeling
• Playful visual storytelling
The identity is built around:
• A bold, rounded logotype that feels friendly and confident
• A signature vibrant green color symbolizing freshness, energy, and organic origin
• Graphic grid elements that add structure and a subtle tech aesthetic
• Playful flat illustrations that introduce character and warmth into the system
• A bold, rounded logotype that feels friendly and confident
• A signature vibrant green color symbolizing freshness, energy, and organic origin
• Graphic grid elements that add structure and a subtle tech aesthetic
• Playful flat illustrations that introduce character and warmth into the system
This combination allows the brand to feel both premium and approachable, suitable for modern retail and digital platforms.
The 3D visuals transform the flat design into a tangible product experience, ideal for presentations, marketing, and e-commerce previews.
