Kaktus (2026)
KAKTUS is a bold soda concept made from real cactus — created for those who like their drinks sharp, unexpected,
and a little dangerous. A playful take on the Wild West spirit, where every character feels slightly suspicious, slightly
outlaw — and definitely wanted.
"Wanted Everywhere"
This tagline plays on two meanings at once.
This tagline plays on two meanings at once.
On one hand, everyone wants KAKTUS — it’s refreshing, different, and impossible to ignore.
On the other, it references classic Wild West “wanted” posters, where mysterious characters were chased,
On the other, it references classic Wild West “wanted” posters, where mysterious characters were chased,
hunted, and talked about. Here, cactus characters take that role — silent, watchful, and slightly intimidating.
You’re not immediately told what the product is.
Curiosity comes first.
You’re not immediately told what the product is.
Curiosity comes first.
The visual identity is built around minimalism with character.
Black silhouettes, sharp contrasts, and restrained typography create a sense of mystery, while subtle
animation details — blinking eyes, shifting glances, small movements — bring the characters to life.
The result is a brand that feels:
- confident, not loud
- playful, not childish
- simple, yet memorable
You notice it on the shelf because it doesn’t try too hard.
