Charley (2024)
Introducing Sparkling Water Charley, the sparkling water brand that redefines relaxation with a colorful, minimalistic mascot and packaging that stands out. Designed to spark joy and bring a sense of playfulness to the everyday, Charley is all about bold flavors, vibrant visuals, and a relaxed vibe.
Mission:
To bring a splash of boldness and fun to the sparkling water market with a brand that celebrates self-expression and creativity.
With a bold and colorful yet minimalistic style, Charley invites you to take a break and enjoy life’s sparkling moments. From lounging in the sun to enjoying a refreshing sip, Charley’s carefree attitude is the essence of this brand.
To bring a splash of boldness and fun to the sparkling water market with a brand that celebrates self-expression and creativity.
With a bold and colorful yet minimalistic style, Charley invites you to take a break and enjoy life’s sparkling moments. From lounging in the sun to enjoying a refreshing sip, Charley’s carefree attitude is the essence of this brand.
Packaging Inspiration:
1L Canisters: Our oversized 1L canisters are designed to make a statement. With clean, modern lines and vivid colors, they’re impossible to miss, whether on a picnic table or a grocery shelf.
Cans: Compact yet eye-catching, our cans pack the same personality and punch as the larger canisters, perfect for on-the-go hydration.
Visual Identity:
The branding draws inspiration from:
The branding draws inspiration from:
Relaxed Everyday Joys: From sunny afternoons to vibrant sunsets, the design channels a warm, cheerful mood.
Bold Colors & Shapes: The palette is inspired by retro-modern art, combining simplicity with a pop of energy.
Minimalism: Keeping it clean and uncluttered ensures Charley’s personality shines through without distractions.
What Makes Charley Unique?
Big Personality, Bigger Size: The 1L canisters make Sparkling Water Charley a true standout, breaking away from the traditional smaller formats. Creative, Playful Branding: Charley’s laid-back energy connects with consumers who value relaxation and individuality.
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kate@davka.design